One thing that one has to consider when choosing keyword phrases is not just the search volume but also the commercial intention that a particular keyword may have. Finding keywords with commercial intent is one aspect of internet marketing that a lot of people over look when choosing their keywords.

It is important to determine whether the keyword will likely result in sales or not before you bid on that keyword and later found out that you just wasted your money on poor PPC campaigns.There is no easy way to determine the commercial value of a certain keyword, but Microsoft Ad Center Labs has produced a valuable tool to help you accomplish this. All you have to do is enter your keyword in the search box and it will calculate for you the projected success of your keyword. This program specifically calculates keywords with commercial intent and can be of great value to you and your ad campaign.

So take the time to try out a few different keywords. Don't just focus on finding keywords with higher search volumes but also consider the commercial intention that a keyword phrase may have.

Are you one of those people who are desperately looking for any success with ppc search engine marketing. It is important if you understood first the following:
The 4 PPC Keys to Success:

1. Time – There is a learning curve involved regardless of the training you have received
2. Persistence – Let’s be honest. PPC is frustrating as there are a large number of factors involved in creating successful campaigns. However, there are many benefits that you can reap by being persistent and never, ever giving up.
3. Experience – Time + Persistence = Experience. You will need to test many things to see what works for you in your market. Many of these things are only learned through trial and error. Once you get some experience, your success rate will increase drastically.
4. Money – You will need to spend some money getting the experience that you need to succeed in your PPC Search Engine endeavors and to overcome the learning curve. There really is no way around this, however, you will need to be smart and not waste money either.
   

Who May be Interested in PPC Search Engine Marketing:

1. Any online or offline Business with a website that wants more leads
2. Non-Profits, Charities, or Churches
3. People looking to promote affiliate products online (although this is getting harder by the day)
4. Anybody else that wants targeted traffic for any reason
   

Getting targeted traffic has never been easier, faster, or more expensive if done incorrectly. Since you are buying traffic from the search engines, you can literally get instant traffic to your website for any keyword phrase that you specify as long as you: pay the minimum amount required for that search phrase and follow the rules that the search engine has in their terms of service and elsewhere.

The main PPC Search engines that you will be buying traffic from are: Google, Yahoo, and MSN. Each of these has their own requirements as far as approving your ads and landing pages and their own distinct group of users. Google, having roughly 65% of the search market, will give you the most traffic, however, please bear in mind that advertising with Google is a serious pain if you don’t know what you are doing so for this reason it might make sense to start advertising with either MSN or Yahoo to get your feet wet (if you are inexperienced) since they are more lax with their requirements. Whatever your goals are or your experience level is, I hope to provide something useful to everyone here on this site.